On one side of my world is the process management brick-wall, the other side is the chasm of process theory. Criss-crossing the terrain are the fast flowing reality rivers. This is often what it feels like when I am trying to get buy-in for developing a Business Process Management program.
Why is selling BPM so difficult?
Over the past few years, nearly every BPM conference, user group or meeting of the Australian BPM Roundtable has had a session about executive buy-in, selling BPM or simply, Why don’t they get it?
At the February Australian BPM Roundtable, Andrew Spanyi gave an interesting presentation on Leading Process Change (registration is required to access the BPM Collaboration.com site). One of Andrew’s rare practices for leaders is to have A Compelling Case for Change. Too often BPM is interesting but not compelling.
What is often compelling to leaders is single-points of process improvement; I cannot change the organisation – but I can fix the process in front of me. Andrew covers this in his summary, “No one single successful process improvement, innovation or transformation effort is likely to convey lasting competitive advantage; Process Management across the enterprise does!”
Therefore, there needs to be a compelling reason to do Process Management at the enterprise level – which may be much easier to find in a struggling organisation than in one that is already successful. So what are some of the common problems the may be compelling?
- A desire to create “one” organisation – when it is recognised that silos of operations are dysfunctional and there is a desire to create consistent processes across the organisation.
- Reducing costs – when there is a need for far cheaper processes.
- Improving customer value – often after a poor customer satisfaction survey identifies the need to vastly improve the service and value being delivered to customers.
- Poor financial or sales performance – a need to adopt a different approach to save the company!
- Increasing visibility – executives want increased visibility of the performance of the organisation, usually coming from a renewed strategic approach.
- Fad – a desire to implement process management or a process management system to be adopting an architectural or business approach that is thought to be desirable.
This was just a short list off of the top of my head. I want to explore this further at the Australian Process Days conference “birds of a feather” sessions; please add a comment; sharing problems that we an discuss at the conference session.
Finding the Business Problem
One approach to finding the business problem is to use an analysis tool to understand where your organisation is and where do they want to be, in relation to Business Process Management. The measured desire for change can represent the problem to be solved.
One way to determine the desire for change is to conduct an audit (survey) of key stakeholders and use the information to develop a process model, where is process management in the organisation today (as-is) and where do we want to be (to-be), what are the requirements (KPI’s) and what change is needed to get us there (the process project).
This can be done using an existing BPM Maturity Model, which is not an area I have had much experience in; however my initial experience has been that finding and adopting a suitable tool is not easy; either to find or to use. What’s your experience?