Finding the End to End Customer Perspective

A constant challenge for me is explaining to my colleagues what the difference is between an organisation’s existing processes and this Business Process Management stuff I keep talking about.

I usually start by describing the attributes that change an ordinary process into an effective Business Process. I have added a page to the Executive Guide to BPM on this very topic, see Business Processes Explained.

A key aspect of Business Processes is to have a perspective that stretches across all of the steps that need to be completed to achieve the right successful outcome. All too often functional managers only focus on their part of the process, missing the end-to-end perspective of what really needs to be done.

The perspective chosen can have a dramatic affect on the design of the process, for example:

Scoping the Recruitment Process

A typical recruitment process will concentrate on, and be measured by how efficiently the Human Resources department responds to requests to advertise positions, find and collate candidate responses and finish off the paperwork. I think you would have to visit many organisations before you would find a recruitment Business Process that actually measured how successfully the right candidate was selected.

As a candidate and as a recruiting team lead, I have had far more experiences where the process has been very inefficient (taking much more time that it should), has caused serious concern to candidates and frankly has not selected the most suitable person for the actual role, when they were required. Why do you think this is the case?

Generally this is because the process is not designed and measured, end-to-end. It is the difference between the Human Resources department being responsible for just their bits of the process, compared to being responsible for the end-to-end result; which in my example may be the performance of the successful candidate once they are in the position they were recruited for.

If one executive was held responsible for the performance of all new recruits, then the design of the process, especially in the steps of initial job design and the conduct of the selection panel would be done very differently. No longer would Human Resources blame the business for a defunct process or the other way around!

I could go on with many similar stories, in fact I would bet that you have a story of your own that you could share?  Please do…

A second look at the Customer Perspective will follow in a future post – Does the Customer have a place in our Process?

Starting with Customer Value

I have had several conversations recently where I have been asked to describe what I do and what is Business Process Management. As part of the reply I have referred the inquisitive person to this website, however I realised that there was no simple description of BPM here – until now.

The Executive Guide to BPM provides some basic information about Business Process Management and what I see as being key to implementing BPM. This page will also be a springboard to a number of artefacts that I will be creating about Process Management and how to implement it!

While writing the guide, I realised that many of the concepts will require further explaining, along with a few good stories to support them. This is a story about Process Thinking and understanding Customer Value.

Eating out in Canberra

A few years ago I was in Canberra for a training session ran by Roger Burlton, a large group from the class went to dinner at a local restaurant. At the end of the evening we all pooled our money and went to the counter to pay.

One of our group was visiting from overseas and needed to separately pay for and get a receipt for their meal to be able to claim a refund from their organisation.

The restaurant had a “We do not split bills” policy, we asked nicely if we could pay for this one meal separately and explained why. The proprietor was serving us and he was sticking to his policy. After some back and forth conversation he was heard to say “It is my restaurant – I set the rules”. By the end of the conversation, he had finally agreed to separately charge for this meal – if we agreed to pay a very small processing fee (we are talking $1 added to a $500 bill).

This is a great example of a policy that is focussed on efficiency, however it clearly destroys customer value – which do you think is better for the business long-term?